About us

COASTLAB7 was founded by Ing. Alexander Breznik, MBA. The company has set itself the goal of designing innovative ideas, developing them in projects and offer them as products.

The company name is made up of:

• Coast: A place of vision, inspiration and adventure, and the idea of endless possibilities.
• Lab: Short for laboratory, a place where knowledge is expanded and new things are discovered. An environment of curiosity, challenge and collaboration.
• 7: Numerology associates the number 7 with the search for knowledge and is associated with thinkers attributed to a sharp mind. 7 also stands for the spiritual and the secular and is also the life number of the founder.

The color blue expresses the following:

• In many cultures, blue is associated with wisdom, intelligence and knowledge.
• Blue is often associated with trust and loyalty and symbolizes reliability.
• Furthermore, the color blue is associated with prudence and devotion.

The company logo is:

• a combination of the first letters and numbers of the company name.
• On the other hand, you can see a pair of glasses or two windows, each of which stands for sharpness, insight and foresight.
• It also shows the symbol of infinity (unlimited possibilities, unrestricted thinking) paired with the symbol of cyclicality (periodic processes, continuous improvement). Both relevant to the pursuit of the company’s purpose.
• If you turn the logo 90°, you get the number 8, which stands for new beginnings, business acumen and determination.

The slogan “muse > model > manifest” suggests a process-oriented, powerful process of transformation from inspiration to realization, which takes place in three key steps:

• muse: “to muse” is the first step in the process of pausing, creating a space for inspiration in which creativity can flow in order to receive impulses for ideas.
• model: “to model” emphasizes the process of shaping this created inspiration. This includes the development of a concept, a plan and/or a model that illustrates the idea. It's about converting mental concepts into concrete designs.
• manifest: The third phase is manifestation, i.e. the realization of the vision in the physical world. Here the concept and/or model is transformed into reality. The idea manifests itself as a real product, service or result.

... these are perfect associations with the company's intentions.